Learning From the Experts: Instagram tips from the best in the industry


Last week we popped to the beautifully Instagramable Soho Home Store at Barber & Parlour for a panel discussion with some of the biggest names on the UK Interiors Instagram scene.

Michelle Ogundehin, former Editor in Chief of Elle Decoration, was joined by award-winning blogger Mad About The House, writer and editor Claudia Baillie, and freelance fashion editor Alex Stedman, for an evening packed full of Instagram know-how. We took so much away from the evening that we thought we’d share a few of their pearls of wisdom about how to create and maintain a beautiful and engaging feed.

Style Your Shots

As you would expect, one of their key tips was that great photography is key to a successful Instagram presence. It’s surprisingly easy to get carried away writing an engaging caption and end up neglecting the quality of the image that you’re posting. Instagram is first and foremost a visual platform, so having beautiful imagery on your feed is the baseline for achieving an engaging and interesting profile. We know - hastily snapping a picture on an iPhone and uploading straight away is so much easier, but it’s clear that spending time styling your shots, making sure the lighting is perfect and editing your photos in a consistent manner will make the world of difference to the aesthetic of your feed. We find this post really helpful.

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Have a Stance

Did you know that Instagram has over 800 million users? That’s a lot of people to interact with. If you want to expand your reach and improve your engagement, don’t be afraid to show your personality and have an opinion. Work out what makes your profile unique and share it. Users are a lot more likely to interact with you if they gain something meaningful from your feed. This might be an interesting perspective on a topic, a different approach to doing business in a saturated industry, or your response to an article in the media. Whatever it is, share your insight with your followers and be confident that they want to hear it.

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Be Active

Don’t underestimate the importance of engagement. Instagram is a community space that is based around interaction. Remaining active and engaging with other users is an essential part of being present on the platform. However, the panel were keen to differentiate between engagement and meaningful engagement. Steer clear of the stock ‘cool pic’ or thumbs up emoji comments. Instead, if you see a post that you love, comment and let them know why you find it so inspiring. Being authentic and genuine is a much better way to build a community on Instagram, and the algorithm will reward you for it.

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All photography by Alex Huckle