Blogging for Business: Why do it?
Practising What We Preach
We’ve got a really big year ahead of us and we’re excited to kick everything off with a shiny new site.
As the first post on our new blog feed, we wanted to talk about why blogs are such an important part of any brands website. We often get asked by clients if their sites should include a blog page and our response is always the same – yes. But why?
The blog section of your site provides a perfect space to improve your SEO, position yourself as an authoritative voice in your industry, and reinforce your brand identity. Here’s how.
Having a regularly updated blog page ensures that your website is consistently being refreshed with new content. From a SEO perspective, this is a big win. Search engines like to be told that websites are up to date and current. It’s unlikely that any other page on your site gets this much new content. Think about your ‘About Us’ page for example - when was the last time this was updated? Probably a while ago. Having a blog page allows you to frequently update your website with valuable new information and you will be rewarded for it in your search engine rankings.
Another thing that search engines love is meaningful and relevant content. And where there’s meaningful and relevant content, there’s people reading and (even better) sharing it. Add social media links to your blog posts and encourage sharing on Facebook and Twitter. Not only does this encourage users to visit your brands social media platforms, but it helps to extend your digital reach and grow your audience.
Speaking Your Language
As a branding studio we’re always talking about the importance of consistency in your tone of voice, and your blog is no exception. Your posts should be written with your brand values in mind, and therefore should sit well alongside all written communication on your website and social media pages. Talk about relevant trends and big news from your industry, give exclusive tips, and generally show users that you know your stuff. This positions you as an authority in your industry, showing your audience that you are knowledgeable and have a passion for what you do.
Fostering relationships with your customers, building credibility, and improving your site SEO are just a handful of ways a blog page can benefit your brand. It’s no doubt that creating meaningful content takes time and skill, and it can be difficult to find the time amongst a busy schedule to make blogging a priority. So, if you need a helping hand, get in touch and find out more about how we can give your blog feed a boost.